Okinawa is pulling out all the stops to be a responsible destination for meetings and events with programmes that celebrate its heritage and natural environment

From beach cleaning to coral planting programmes, Okinawa offers a host of sustainable initiatives that business events visitors can participate in to maximise positive environmental impact.

The prefecture is stepping up its green efforts as it aims to become the next responsible destination for meetings. Okinawa Prefectural Government and the Okinawa Convention & Visitors Bureau (OCVB) are working with events-related businesses to promote initiatives that not only celebrate the prefecture’s natural beauty and unique heritage, but also meet with the United Nations’ Sustainable Development Goals (SDGs).

The government has developed the Okinawa MICE Sustainability Guidelines in 2022 (available only in Japanese) to support the sustainability efforts of local Okinawa event organisers, operators and suppliers.

Meanwhile, venues and hotels are accelerating efforts to minimise environmental damage, as well as promote local Okinawan culture, and educate visitors about the prefecture’s flora and fauna.

Credit: TTGmice / TTG Asia Media